Sound management solutions - Product innovation - Embracing new markets- with Mitch Zlotnik
Mitch Zlotnik is a serial entrepreneur who has a knack for smelling blood in the water and envisioning new business. Listen to Ep63 as he describes his early businesses related to health and batteries and how the winding down of his family's legacy drug store business led to the founding of Audimute. Inspired by Mitch's passion for drumming, Audimute.com is bringing eco-friendly solutions to sound management, innovating with visual impact, and embracing new markets in esports, podcasting and beyond.
04:43s How values as a leader play out in your business
06:01s Developing a vacuum erection device (pump) business
09:12s Smelling blood in the water and developing a breast pumping business
14:13s Focusing down / finding new opportunities pivoting from med devices to batteries
17:40s Teaching Ebay in classrooms as a certified instructor in 1999
20.30s Email in 1991 and creating a Dr. Ruth top 10 website about impotence
23:10s Learning technology as a necessity to execute on business vision
25:51s Get out of your own way, let others lead
27:30s Budgeting $50 - $100K for employee mistakes to allow for development
29:20s Implementing structure and processes to facilitate freedom and efficiency
32:25s Audimute.com sound solutions and management
37:45s Getting into products requiring fire ratings and developing eco-friendly materials
40:36s Open office trends stimulating new sound design / decorative features
44:17s Proper sound management as wellness
48:46s Leaning into new applications: podcast studios, esports streaming facilities
52:25s Todd Cochrane’s personal studios in Michigan, first ever! green screen sound panels
57:35s “If it’s all about me, then I don’t have a sustainable model”
1:01:05s Cleveland Cavaliers NBA2K Legion Lair new Esports gaming facility
1:06:30s How to find a standing acoustic wave in a space
1:14:30s Starting with your mission and reverse engineering technology solutions
1:18:25s Keeping an open mind and understanding that not everyone has vision
1:22:40s DISC personality assessment
1:25:40s Strategic, tactical and operational
1:35:50s Getting out of your own way
“Humility, get out of your own way, get over yourself… let people do their own thing. What does it mean to get out of your own way in your business?”
“The whole purpose of this is not to sell you a bunch of (sound) panels but to produce an intended outcome.”
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