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JJRR Ep14 The history of podcasting and orange juice marketing with podcast pioneer Rob Greenlee


Click album cover to listen. So what were you listening to back in 2004? Was it "Yeah" by Usher featuring Lil John and Ludacris? I loved that track. Was anybody listening to podcasts back then? The podcast idea was just getting going with the WebTalk World Radio Show; the first nationally syndicated radio program in the world to start podcasting on Sept 15th, 2004. Rob Greenlee is the former lead host and recent Podcasting Hall Of Fame inductee. Listen to Rob in episode 14 tell why he started podcasting, what he's up to now with Spreaker.com, why he doesn't drink orange juice anymore.

http://www.robgreenlee.com/

@robgreenlee

rob@spreaker.com

www.spreakerliveshow.com

www.newmediashow.com

03:25s Rob’s Guiness’ World Record of biggest glass of orange juice.

06:30s Rob’s start in marketing and getting into website building

08:40s Building the first Florida Citrus website (1996) and freaking out the Florida State Government

12:10s Starting the Webtalk World Radio Show

17:00s Throwing stuff at the wall and seeing what worked with early digital marketing

20:12s Dave Winer, Adam Curry and the genesis of podcasting in Summer of 2004

24:30s Broadcast radio, digital streaming and public radio with 1.3Million listeners

28:03s How traditional radio and public radio look at podcasting

34:12s Podcasting as a creative endeavor and splintered audiences

38:00s Creating a full service podcasting platform at Spreaker

43:12s The coming wave of smart speakers and the value for podcasting

48:00s Rob’s take on security, privacy and data analytics for podcasting

“I think you can benefit from learning from others in a huge way and podcasting is a perfect medium for that.”

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